• Transportation demand managers earn over $70,000 annually.
  • Responsibilities include the definition of transportation problems, budget development, creating awareness about initiatives, and evaluating the progress.
  • Transportation demand management has gained more popularity post-pandemic because of hybrid work adoption.

A transport demand manager (also known as transport demand specialist or TDM for short) is responsible for helping an organization’s employees and visitors make better choices when travelling to work.  

They aim to improve the efficiency around the workplace commute, implement tools that aid the process and ensure that there are no space issues when these people arrive at the workplace.

A tool that aids their job is last mile automation software, such as Wayleadr.

Sustainable Transportation

A common element of the job is to implement policies that help organizations achieve sustainable transportation goals.

For instance, in a large organization, a TDM may suggest different starting times for different departments. This reduces demand on local transport links at certain times of the day and allows for employees to book a car space, using last mile automation, when they know it will be available.

Overall, it can certainly be viewed as a positive job. After all, transportation demand managers help organizations reduce costs in developing parking facilities, contribute to a better environment, and improve healthcare.

Transport Demand Manager Salaries

According to Zip Recruiter, the 2022 average annual pay for a TDM was $73,325. This amounts to $35.25 per hour or $6,110 monthly.

The top 10% of professionals in this field earn between $130,789 to $140,202 while the top 25% of professionals earn upwards of $94,624.

The differences in salary indicate that there are opportunities for career growth and higher pay.

Roles Of A Transport Demand Manager

Portland Community College states that transportation demand managers help to develop policies, plans, and programs that ensure single-use vehicles are reduced.

Along with that, here are some other responsibilities a transport demand manager has within an organization:

Defines An Organisation’s Transportation Problems

The transportation demand manager clearly defines the transportation problems within an organization.

They also look at the impacts of these problems.

These issues may include daily traffic resulting from parking searches, few available spaces, and deficits in existing infrastructure. The manager prepares reports, makes recommendations, and delivers presentations to management boards. 

Listens to Employee’s needs

Employee surveys and research efforts can provide a wealth of information to transportation demand managers.

These research efforts can be based on both existing and planned initiatives. The results can then be compiled and analyzed.

They can then become a useful guide for the planning decisions and initiatives that will follow.

Initiates Transportation Demand Management Programs

A transport demand manager is responsible for developing, implementing, and supervising parking management programs.

Changes in workplace policies and plans should be made to reduce the traffic and parking demand at offices. The overall TDM program should make workplace commutes more efficient and subsequently increase the use of alternative transportation methods. 

Creates Awareness About Policies And Initiatives

The decisions about new transportation policies should be communicated by the transport demand manager office-wide.

Employees should be informed about the importance of using alternative transportation means, along with the incentives for using the alternatives. Some of the ways the transportation demand manager may use to communicate initiatives to employees include:

  • Internal campaigns with captivating messages
  • Promoting the incentives employees will receive
  • Working directly with staff members during the implementation of new policies
  • The use of last mile automation software and the communication tools it offers

Performance Evaluation

The objectives of the new policies need to be evaluated periodically to determine if they are being met.

A transport demand manager decides when company strategies need to change.

Why Transportation Demand Management Is Gaining More Popularity

TDM has always been about encouraging consistent behavioral changes through the adoption of new policies.

Now, employees only come to the office on a limited number of days as many employers are adopting hybrid working policies. TDM is gradually taking its place in offices as employers look for ways to make their hybrid working policies more efficient.

The adoption of hybrid work in several companies further raises the need for transportation demand managers. They are to help employees understand the need to make use of alternative means of transport and provide incentives for employees using alternative transportation means.

Transport demand managers are able to test out modern technologies, such as Wayleadr to help employers to properly implement their hybrid working policies.

Park Management And Transportation Demand Management

Last mile automation can encourage the better use of existing facilities, reduce the presence of single occupancy vehicles, and ultimately reduce car space demand.

It is clear that there is a connection between last mile automation and TDM. If you would like to hear more about how this software can benefit you in your role, contact us today for a free demo.

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