Why is quality internal communication important for your company?


  • An effective internal communications strategy is key to improving employee engagement, building a culture of innovation, ensuring transparency, aligning employees to organizational goals, helping companies survive crisis, reducing conflict, and making information available to employees in all locations. 
  • Technology has reshaped and improved internal communications. 
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Quality internal communication is crucial to the success of any business. 

Organizations with an effective internal communications strategy are 3.5 times more likely to outperform their competitors. Employees who are well-informed perform better than 77% of their peers.

On the other hand, the negative impact of poor internal communication is high. For instance,  86% of employees attribute a company’s failure to reach its goals to inadequate communication. 

What is internal communication? 

Internal communication (also referred to as IC) is the flow of information and messages among individuals or groups within an organization. 

Examples include the delivery of campaigns from management, the facilitating of conversation between employees, and the informing of staff of results, policies and company plans.

The seven most common types of internal communication are:

  • Leadership-Generated Communication (top-down communication)
  • Employee-Generated Communication (bottom-up communication)
  • Peer-to-Peer Communication 
  • Change / Campaign Communication
  • Information Communication
  • Culture Communication
  • Crisis Communication

The most commonly-used channels of internal communications within a company include: 

  • Verbal: Word-of-mouth, whether face-to-face or done via audio / video calling and conferencing/
  • Paper: Hard copies of documents, posters and physical bulletin boards. 
  • Electronic: Transmitting information via email, instant messaging apps, project management software, electronic newsletter / internal website or documents viewed with the use of electronic devices. 

Sadly, many organizations still do not see the value in establishing an effective internal communications strategy. That is despite the damning statistics showing the need for improvement in this area.

Here are seven reasons why it is important to change attitudes around internal communications.

Improves employee engagement

A McKinsey report revealed that employee engagement can lead to a 25% increase in productivity and can result in a 22% growth in profits. 

This is because of the following:

  • When employees are informed of company updates, changes and initiatives, they feel more motivated to perform and they are more invested in the goals of the organization. 
  • When they are provided the channel to share their suggestions, feedback and concerns, they feel valued and important. 

A healthy level of employee engagement creates a sense of transparency, openness and trust within an organization. This trickles down to how employees communicate with clients and other stakeholders too.

Builds a culture of innovation 

When a company creates opportunities for employees to openly share their thoughts and ideas, the organization can end up with a treasure chest of actionable and innovative ideas. 

The book, Innovators’ DNA, revealed that individuals generate better ideas when they communicate with people outside their area of expertise. 

For instance, team members in the Product Development or R&D teams will get more practical and applicable insights when they have a dialogue with colleagues from the frontline.

Innovation starts with dialogue, the sharing of knowledge, trust and transparency. All of these can be facilitated by an effective internal communication plan.

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Keeps staff informed with real-time info 

Real-time info can now be pushed out via apps, email, instant messaging services, and other online communication tools. This allows for organizations to keep their staff informed and the use of complete and accurate data has improved this process.

An inspiring example is Wayleadr’s last mile automation software, which uses data to eliminate the guesswork from journey planning. 

It provides real-time alerts, which are incredibly useful for staff who are planning their commute to and from the office. This is an internal communications tool that actively improves your staff’s working experience.

Fosters organizational culture and values

Good internal communication ensures that employees feel connected with organizational goals. They recognize how their work contributes to the overall performance of the organization. 

An effective internal communications strategy makes corporate workflows clear, breaks down organizational silos and allows employees to understand how their function is essential to the bigger picture. 

This in turn encourages collaboration and teamwork between groups and individuals and creates a healthy environment where everyone thrives together.

Helps employees and the organization navigate difficult situations

The quality of your internal communications is tested in times of crisis- pandemics, lockdowns, mergers, acquisitions, political unrest, corporate restructuring, branch closures, etc. 

Here, employees require accurate and precise information about what is happening in the organization and how this will affect them. 

In the absence of a proper internal communications strategy, rumors and misinformation will escalate- and lead to toxicity and loss of trust in the company. In the worst case, the organization’s reputation might be damaged. 

When companies communicate well internally, they can thrive in hard times. 

Through difficult conversations, employers can help their employees grasp the whole situation better and promote trust. 

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Alleviates conflict and brings people together 

“Effective communication requires more than an exchange of information. When done right, communication fosters understanding, strengthens relationships, improves teamwork, and builds trust.” – Liz Papadopoulos

Communication is the root of human connection. 

Experts agree that poor communication is one of the major causes of conflicts, misunderstandings and clashes of ideas and personalities. 

Of course, disagreements are inevitable in any workplace, and they can never be completely eliminated even with an effective internal communications strategy. However, how you handle these conflicts and facilitate dialogue between groups or individuals can make a world of difference on your company’s culture and overall success. 

Breaks down the distance barrier

Research shows that remote employees and staff working a hybrid model are more likely to feel isolated. This, in turn, lowers their morale and makes them feel disconnected from the organization.  

With the hybrid work model being used by 63% of high-growth companies (2022 data), an effective internal communications strategy that can transcend physical distance is a must. 

If the company has multiple branch or office locations, either locally or overseas, the company must take extra care in making sure all employees have access to the same information and updates. 

It all starts with good communication within the organization. 

When employees are engaged and aligned with organizational goals, businesses can thrive and achieve positive results. A positive work culture and healthy relationships between colleagues ensure that people will work together even during difficult situations.  

Wayleadr can be one of your powerful tools as you build your internal communications strategy. Book your free demo today.

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A nice view of the city of Sydney from the harbour bridge

NEW YORK CITY, NY / July 8, 2024 / Wayleadr, the trailblazing force behind Arrival Solutions, proudly announces its strategic expansion into the Asia-Pacific (APAC) region. This significant milestone marks a new chapter in Wayleadr’s mission to revolutionize employee arrival experiences worldwide.

Wayleadr has a proven track record of transforming parking and space management for prestigious clients such as Uber, OpenAI, Riot Games and L’Oréal. With its innovative platform, Wayleadr cuts administrative tasks by 50 hours per month and boosts parking availability by up to 40%, effectively addressing the challenges of employee parking and improving space utilization.

Garret Flower, CEO of Wayleadr, shared his enthusiasm for the expansion: “We see the future, and it’s about making the complex simple. Wayleadr’s expansion into the APAC region isn’t just a business move; it’s a mission to bring seamless, efficient, and sustainable arrival solutions to a rapidly urbanizing world. Our goal is to transform every journey, eliminating guesswork and frustration, so people can focus on what truly matters. Imagine this, every minute saved in arrivals is a world of possibilities elsewhere.”

As an Arrival Solution, Wayleadr empowers enterprise organizations by providing a seamless, all-in-one arrival experience for employees. Wayleadr’s platform leverages real-time data and predictive analytics to streamline parking allocations, reduce congestion, and enhance employee experiences with features such as online booking for parking, desks, and meeting rooms, as well as automated access control. The company also supports green parking initiatives by managing electric vehicle (EV) charging stations and promoting carpooling (Wayleadr).

The APAC expansion will involve setting up regional offices and forming strategic partnerships to meet the diverse needs of Wayleadr’s enterprise clients in the region, as well as cities and companies across Asia and the Pacific. This initiative aims to help businesses optimize parking spaces, enhance employee satisfaction, and promote greener urban environments through Wayleadr’s advanced arrival technologies (Wayleadr).

For media inquiries, please contact:
Amy DeCicco
E: [email protected]
P: 908-578-8597

Employee morale and productivity are crucial factors in determining an organization’s success. As technology continues to shape our work environments, the tools we use daily play a significant role in how we feel about our jobs and how efficiently we perform them.

A well-integrated tech stack can be a game-changer for organizations, transforming the way employees work and boosting both satisfaction and output. This blog post explores how upgrading your tech stack can lead to happier, more productive employees and a more successful business.

Understanding the Tech Stack

A tech stack, in the context of a business environment, refers to the collection of technology tools, software applications, and digital platforms that an organization uses to operate efficiently.

This includes everything from basic hardware like computers and servers to sophisticated software solutions for project management, communication, and data analysis.
A typical tech stack might include:

  • Hardware: Computers, servers, mobile devices
  • Operating systems and productivity software
  • Communication tools: Email, instant messaging, video conferencing
  • Project management and collaboration platforms
  • Customer relationship management (CRM) systems
  • Data storage and security solutions
  • Industry-specific software and applications

In today’s competitive business landscape, having an updated and efficient tech stack is no longer a luxury—it’s a necessity. Companies that lag behind in adopting modern technologies often find themselves struggling to keep pace with more agile competitors.

The Impact of Tech Stack on Employee Morale

Technology plays a significant role in shaping employee satisfaction and morale. When employees have access to modern, user-friendly tools that make their jobs easier, they’re more likely to feel valued and engaged in their work.

Conversely, outdated or inefficient tech tools can lead to frustration and decreased morale. For example, slow computers, cumbersome software interfaces, or unreliable communication tools can cause daily annoyances that accumulate over time, leading to stress and dissatisfaction.

Uber Case Study

Companies that invest in modern, intuitive technologies often see a boost in employee engagement and satisfaction. A prime example of this is Uber’s implementation of Wayleadr’s all-in-one Arrival solution at their Mission Bay office. Facing parking challenges with 3,500 employees competing for just 465 spots, Uber implemented a reservation system using Wayleadr’s allocation algorithm. This allowed employees to secure parking spots in advance, significantly reducing congestion and stress around the office.

Angela Genochio from Uber’s Transportation Program noted:

“Wayleadr turned empty parking spots into hubs of efficiency, saved us tons of wasted admin time, and made manual management a thing of the past. Now, we have the insights we need on space utilization, making every space work smarter for us.”

By addressing this daily pain point, Uber not only improved the arrival experience for its employees but also enhanced overall job satisfaction. The solution provided significant financial benefits to employees by saving them daily parking costs in the Mission Bay area, further boosting morale.

Boosting Productivity with the Right Tech Stack

An optimized tech stack can streamline workflows and dramatically improve efficiency. By automating repetitive tasks, facilitating seamless communication, and providing easy access to necessary information, the right tech tools can help employees focus on high-value work.
Some specific tech tools that can enhance productivity include:

  • Project management software like Asana or Trello for better task organization
  • Communication platforms like Slack or Microsoft Teams for quick, efficient messaging
  • Automation tools like Zapier for connecting different applications and automating workflows
  • Cloud storage solutions like Google Drive or Dropbox for easy file sharing and collaboration

Data analytics tools also play a crucial role in productivity enhancement by providing insights that help in decision-making.

Key Considerations When Upgrading Your Tech Stack

When evaluating and upgrading a tech stack, businesses should:

  • Assess current pain points and inefficiencies
  • Research available solutions that address these issues
  • Consider compatibility with existing systems
  • Evaluate costs and potential return on investment
  • Gather employee input and feedback

Employee input is crucial in the selection process. After all, they’re the ones who will be using these tools daily. Their insights can help identify which features are most important and which solutions will be most readily adopted.

Training and support are also essential for ensuring a smooth transition and effective use of new tools. Without proper onboarding, even the best technology can go underutilized.
Finally, businesses should prioritize scalability and future-proofing when selecting new tech solutions. The chosen tools should be able to grow and adapt as the company evolves.

The Role of Wayleadr in Enhancing Morale and Productivity

One innovative addition to a modern tech stack is Wayleadr, a smart parking management solution. Wayleadr seamlessly integrates with existing systems to simplify parking allocation and management, addressing a common source of daily stress for many employees.

Wayleadr improves employee morale by:

  • Eliminating the frustration of searching for parking spots
  • Providing a fair and transparent system for parking allocation
  • Reducing commute-related stress and anxiety

In terms of productivity, Wayleadr offers significant benefits:

  • Saves time previously spent on parking-related issues
  • Reduces late arrivals due to parking difficulties
  • Allows employees to start their day on a positive note, free from parking-related stress

Iress, a technology company providing software to the financial services industry saved over £50,000 a year in just one location. In the process, they eliminated time spent on parking administration, and increased employee happiness.

A well-chosen tech stack is more than just a collection of tools—it’s a strategic asset that can significantly enhance employee morale and productivity. By streamlining workflows, facilitating better communication, and eliminating daily frustrations, the right technology can transform the work experience.

By investing in a thoughtful, employee-centric tech stack, businesses can create a happier, more productive workplace—setting the stage for long-term success in an increasingly competitive business landscape.

The landscape of modern commuting is undergoing a silent transformation. As electric vehicles (EVs) gain traction among consumers, they’re not just changing how we drive—they’re reshaping workplace dynamics in subtle yet profound ways.

This shift towards electrification is more than a trend; it’s a fundamental change driven by environmental consciousness and technological advancement.

The Rise of Electric Vehicles

Electric vehicles are no longer a niche market. They’re rapidly becoming a mainstream choice for consumers, backed by government incentives and growing environmental awareness. The numbers tell a compelling story:

Last year, the U.S. was one of the world’s fastest-growing countries for EV sales, with a 50% year-over-year increase, according to BloombergNEF.

EVs represented 9.2% of new light-duty vehicle sales in the U.S. last year, accounting for about 1.6% of all light-duty registered vehicles. California leads the charge, with about 37% of all U.S.-registered EVs.

Looking ahead, the future seems bright for EVs. BNEF initially predicted U.S. EV registrations would grow at an average rate of 40% annually over the next five years, potentially reaching 26 million by 2028.

However, a revised forecast in April suggested a near-term slowdown, with 31% year-over-year sales growth expected in 2024.

Workplace Charging: A Game-Changerd

As EVs become more prevalent, the need for accessible charging infrastructure grows—especially at workplaces. Workplace charging stations are no longer just a perk; they’re becoming an essential amenity.

Roughly 70% of prime U.S. office buildings are now equipped with charging ports.
These stations offer various charging speeds, from slower Level 1 chargers to rapid DC fast charging options. For employees, workplace charging provides convenience and cost savings. For employers, it’s an opportunity to support sustainable commuting and enhance their green credentials.

Shifting Workplace Dynamics

The presence of EV chargers is subtly altering workplace behaviors and expectations:

  • Commuting patterns are evolving as employees plan their workdays around charging availability.
  • Hybrid work schedules are influencing peak charging times, with many employees prioritizing office days for vehicle charging.
  • Companies are finding that EV charging can be a powerful tool for attracting and retaining talent. According to CBRE’s Occupier Survey, 30% of companies favor offices with EV chargers, a preference that rises to 40% at large companies.

Challenges and Considerations

Implementing workplace charging isn’t without its hurdles. Employers must navigate:

  • Installation costs and infrastructure requirements
  • Fair allocation of charging spots
  • Potential increases in electricity demand

To address these challenges, companies can:

  • Conduct employee surveys to gauge interest and plan accordingly
  • Consult with utility providers to understand grid impacts
  • Establish clear policies for charging station use

Looking to the Future

As EV adoption continues to grow, we can expect to see significant changes in workplace infrastructure and technology.

The integration of renewable energy sources with charging stations is likely to become more common, aligning with broader sustainability goals. Advancements in charging technology may lead to reduced charging times, making workplace charging even more convenient for employees.

Additionally, as EVs become more prevalent, there will likely be increased pressure on workplaces to provide adequate charging facilities to meet growing demand. These developments will further cement the role of EVs in shaping workplace dynamics and commuting patterns.

How Wayleadr Can Help

Implementing and managing a workplace charging program can be complex, but solutions like Wayleadr can significantly simplify the process. Wayleadr offers a suite of tools designed to simplify EV charging management in the workplace.

These tools enable efficient allocation and rotation of charging spots, ensure fair access to charging infrastructure, optimize usage of charging stations, and provide data-driven insights for future planning.

With features like automated scheduling and real-time availability updates, Wayleadr empowers companies to seamlessly integrate EV charging into their workplace operations, enhancing employee satisfaction while maximizing the utilization of charging resources.

As the quiet revolution of EVs continues to unfold, workplaces that adapt and embrace this change will find themselves at the forefront of a more sustainable and employee-friendly future. The road ahead is electric, and it’s reshaping our work environments in ways we’re only beginning to understand.

Ready to power up your workplace for the electric future? Transform your office into a hub of sustainability and employee satisfaction – the road to a greener tomorrow starts here.