A growing number of companies are realising that manual parking management is ineffective. Simply put, software is better at managing all the complexities and variables. This has seen an explosion in businesses searching for a parking management solution.

However, what does a successful roll-out of a parking management solution look like? What results should a business expect? What can companies learn from market leaders in the space.

In this blog, we are going to have a quick look at some of these key questions which every buyer needs to consider.

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Why companies buy parking management solution?

Broadly speaking, parking management solution buyers are looking to move the dial in one of four areas.

– Improve employee experience
– Increase operational efficiency
– Decrease carbon footprint
– Reduce costs

Improve employee experience: parking is a disaster for a lot of employers. Employees constantly complain about parking availability and friction.

Introducing a parking software to increase parking availability and communications solves these issues.

Increase operational efficiency: managing parking can be a vortex. Many companies have created a cocktail of manual processes which have morphed into a time consuming administrative burden.

Buying the right parking solution will allow companies to automate all of this complexity. Reducing the employee workload but also increasing efficiency.

Decrease carbon footprint: people driving to work alone is a big contributor to carbon emissions and congestion. What many companies fail to grasp is to reduce driving you need to get a handle on parking.

Parking management solutions provide companies with the strategic insights they need to strategically reduce parking. There are also a massive amount of other benefits around increasing journey efficiency.

Reduce costs: most companies are significantly overpaying on parking. They operate on a policy of adding to parking facilities based on volume of employee complaints around parking.

In reality this means that companies have large surpluses of parking to cater for the odd day when parking demand peaks. With people working from home, on holidays, off-site with clients, offices often are at 50% occupancy or less.

Businesses don’t actually need as much parking as they think. Parking management solutions can unlock space sharing. Think of this like hot-desking but for parking spaces.

Staff are automatically allocated spaces for days they need. When they aren’t in the office their space is allocated elsewhere. This allows companies to reduce parking footprint by 30% – 50% without massively impacting parking availability.

What KPIs should a company use to measure impact?

Ok, so you know why you are buying a parking management solution but what does success look like?

When I’m evaluating an employee parking software implementation here is what I like to look at:

– Average number of additional spaces available per day.
– Total value of additional spaces per annum.
– Total reduction in admin cost associated to parking.
– Total number of times where it was made easier to get to work.
– Total reduction in the journey times of staff.
– Total reduction in carbon footprint of employee commuters.

By looking at these measures an employer can get a clear financial ROI while also being able to see the human and environmental benefits. It really is the triple bottom line which so many people crave.

Parking Management Solution In Action #1: Sanofi

So what does a parking management solution look like in action? Let’s have a quick look at how Sanofi used the world’s number #1 parking management software Wayleadr.com to eliminate parking problems.

As one of the world’s leading employers Sanofi were constantly coming under more and more pressure to spend on additional parking facilities. This was in direct contrast with their environmental ethos.

Having surveyed the market, Sanofi’s chose Wayleadr.com as the stand-out product. They rolled out the product across three sites in Spain.

Staff were empowered to use the app to select the days they wanted parking. Based on demand and privileges, they are notified ahead of schedule if they have a space or not.

The results were instant, allowing Sanofi to get more people to work happily while reducing real estate spend.

“We used to contract almost 100 spaces off-site, we’ve now been able to reduce this massively. This leads to substantial savings which can be used elsewhere in the company”
Eric van Hout, Head of Facility & Record Management, Sanofi

Check out how other companies like Alstom and Colliers are using Wayleadr.com to eliminate parking issues.

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