At a glance
Customer
State of Wisconsin, Department of Administration
Location
Madison, Wisconsin
Employees Served
1,261 parkers across 18,700+ employees
Scale
6 buildings, 108 spaces, 11 zones
Live Since
October 2023
| Before Wayleadr | With Wayleadr | |
|---|---|---|
| Daily parking option | None – monthly subscription only | 1,600+ day bookings per month |
| Employees with access | Capped by 5–7 year waitlist | 1,200+ active users |
| People served per space | 1 per space | 7 per space |
The Challenge
For years, the State of Wisconsin managed employee parking through monthly subscriptions — one employee, one space, one biweekly fee deducted from their paycheck. When hybrid work arrived, this model stopped working. Employees coming in one or two days a week didn’t want to pay for five. Subscriptions dropped, spaces sat empty, and the employees who still wanted occasional parking had no way to get it. The problem went deeper than wasted spaces. DOA had contracts and permits to manage across multiple state buildings. And at their most popular facilities, employees who did want a subscription faced a waitlist of five to seven years. Emily Gorman, Enterprise Program Supervisor at DOA’s Division of Facilities & Transportation Services, described the situation:
“We’ve switched to a lot more remote and hybrid work. People aren’t wanting to pay the monthly subscription because they’re only coming in the office, maybe to pick something up, have a meeting quick, or just for one day a week.”
The bottom line: there was no way for employees to book parking for the days they actually came in, no system to track usage or revenue across buildings, and no fair way to allocate limited spaces without a years-long queue. And as a public agency, DOA had constraints most private companies don’t — payments had to go through payroll, multiple buildings needed to be managed from one place, and the system had to be visibly fair with no special access.
The Solution
Wayleadr gave DOA an on-demand parking system that runs alongside their existing monthly subscriptions — not replacing them, but giving employees who don’t need a full-time space a flexible, pay-per-use alternative. The first building went live with just 20 spaces. Once the model proved itself, expansion followed — six buildings and 108 spaces over 28 months
Built for Hybrid
Employees book and pay only when they come in. No commitment, no wasted money on empty spaces. The system handles both spontaneous visits and planned-ahead reservations
Instant access for every employee
Wayleadr plugged into the state’s existing Azure AD single sign-on, so every state employee was provisioned automatically — no onboarding friction, no separate accounts.
Fairness By Design
No guaranteed spaces, no seniority preferences. Every employee has the same access, with ADA-accessible spaces at every building.
One dashboard for every building
DOA manages parking across six buildings with a single Wayleadr interface — every booking, every zone, and every pricing configuration in one place
The Results
What started as a cautious 20-space pilot at a single building has since expanded to 108 spaces across six government facilities in 28 months. Once the first building went live, the results made expanding to the next one a no‑brainer.
An On-Demand Parking Model That Matches How People Actually Work
The old monthly subscription assumed everyone parked five days a week. Now employees can park when and where they need. Tuesday and Wednesday account for roughly 50% of all bookings, while Friday sits at just 10% — and 43% of bookings are made same-day.
Employees Use It — and Keep Using It
Demand has grown consistently for over two years, with no mandates or incentives. As new buildings came online, existing ones kept growing too — each expansion added volume without cannibalizing what was already there.
A Fairer Parking Solution For Every Employee
The five-to-seven-year waitlist is gone — the enterprise-scale parking management platform behind it. Spaces that used to sit reserved for a single employee — whether they showed up or not — now serve an average of seven different people each. For employees who only come in once a week, the savings are real — an average of $470 per year compared to a monthly subscription.
Every Dollar Tracked and Accountable
Every booking, every charge, and every space is logged and auditable. For a state government agency managing public assets, that level of transparency isn’t a nice-to-have — it’s a requirement. DOA now has a complete parking management data trail across every building, every zone, and every employee interaction.
“If you’re still running parking on spreadsheets or annual permits, you’re solving a 2025 problem with a 2005 system. It doesn’t have to be this hard.”
Emily Gorman
Ready to modernise parking for your organisation?
Whether you manage five spaces or five thousand, Wayleadr helps you turn underused parking into a flexible, data-driven programme that works the way your people actually work.
