Seamless transition to post-pandemic parking

Discover how Beiersdorf Hellas uses Wayleadr to seamlessly transition to post-pandemic parking at new office location.


Beiersdorf is an international skin care company with global leading brands such as NIVEA, NIVEA MEN, Eucerin, La Prairie, Labello and Hansaplast.


Beiersdorf Hellas is the Greek subsidiary of parent company, Beiersdorf. After the COVID-19 pandemic the company made the decision to downsize their office and relocate to a smaller unit.

This new office came with a reduced parking allocation which was a cause for concern for the office team. The Beiersdorf team consists of 60 drivers who had plentiful access to more than 80 spaces in their previous office. In the new building this was reduced to 21 spaces, creating an overdemand of 2:1.


The Wayleadr rollout for Beiersdorf was simple; parking distribution that prioritised a subset of users (based on certain criteria), alongside a reservation system for the rest of staff. All powered by Wayleadr’s algorithm.

Beiersdorf’s users have welcomed this new system with open arms, with 100% signup to Wayleadr. The average employee secures parking 93% of the time they request a space parking approval is currently sitting at 93%. Staff have commented on Wayleadr’s ‘ease of use’ and ‘great service.’

Wayleadr has also contributed to significant savings for the business. In the Marousi neighbourhood of Athens where the Beiersdorf office is based, the average monthly cost of a parking space sits between €80-100. Wayleadr’s efficiency has enabled Beiersdorf to save money as they have not had to lease additional offsite spaces, at an annual cost of €9600.

Key Benefits

“Wayleadr made the transition to our new office really simple. It has avoided the need for us to lease additional spaces offsite, whilst automating spaces efficiently amongst staff. Everyone wins!”

- IT Operations Manager

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