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Tourism Fernie
Fernie, British Columbia
Winter visitors + locals on the Fernie Stoke Shuttle
Resort-town shuttle network to the Ski Hill
Destination marketing organization
Tourism Fernie
Fernie, British Columbia
Winter visitors + locals on the Fernie Stoke Shuttle
Resort-town shuttle network to the Ski Hill
Destination marketing organization
Tourism Fernie
Fernie, British Columbia
Winter visitors + locals on the Fernie Stoke Shuttle
Resort-town shuttle network to the Ski Hill
Destination marketing organization
Tourism Fernie, a cornerstone of British Columbia’s alpine travel scene, operates winter shuttles to connect visitors with local businesses and the Ski Hill. As a forward-thinking organization, Tourism Fernie’s leadership team recognized an opportunity to enhance their visitor experience through digital transformation. They proactively sought out a technology partner to modernize their paper-based ticketing system, choosing Wayleadr to help bring their vision of a more streamlined, app-based shuttle service to life.
Their goal: to set new standards for mountain resort transportation by implementing a modern, digital-first approach.
Tourism Fernie conducted a strategic assessment of their shuttle operations ahead of ski season and identified key areas for enhancement:
Give tourists the ability to purchase tickets online before they arrive, rather than having to visit physical ticket locations in town.
Get clear insights into which routes and stops were busiest to make data-driven decisions.
Replace time-consuming manual tracking with automated systems to free up staff for other important tasks.
Improve monitoring of promotional pass usage to understand program effectiveness.
Generate additional income by selling and placing in-app advertisements from local businesses. Several companies participated as advertisers last year, and the app featured all seasonal events — providing excellent promotion for members.
Tourism Fernie partnered with Wayleadr to modernize their shuttle management approach:
Tourism Fernie could offer users single-ride passes online ahead of their visit, with plans to expand options in future seasons.
Live tracking of passenger scans by location, time, and route to understand service usage patterns.
Clear reporting on ticket redemptions, promotional pass usage, and pickup location popularity.
Visual analytics showing that over 50% of riders were boarding at just a few key locations.
Built-in links to area businesses and events, creating value for both riders and the local tourism ecosystem.
Riders could see exactly where their shuttle was in real time through the app — especially valuable during busy powder days when traffic delays were common.
Tourism Fernie could offer users single-ride passes online ahead of their visit, with plans to expand options in future seasons.
Live tracking of passenger scans by location, time, and route to understand service usage patterns.
Clear reporting on ticket redemptions, promotional pass usage, and pickup location popularity.
Visual analytics showing that over 50% of riders were boarding at just a few key locations.
Tourism Fernie could offer users single-ride passes online ahead of their visit, with plans to expand options in future seasons.
Live tracking of passenger scans by location, time, and route to understand service usage patterns.
Clear reporting on ticket redemptions, promotional pass usage, and pickup location popularity.
Visual analytics showing that over 50% of riders were boarding at just a few key locations.
Built-in links to area businesses and events, creating value for both riders and the local tourism ecosystem.
Riders could see exactly where their shuttle was in real time through the app — especially valuable during busy powder days when traffic delays were common.
Tourism Fernie understood that successful shuttle service goes beyond efficient transportation — it should enhance the entire visitor experience. The digital transformation delivered several visitor-focused improvements:
Visitors could purchase shuttle tickets online before arriving, streamlining their travel day.
Live shuttle tracking eliminated guesswork about arrival times — visibility powered by Wayleadr’s shuttle bus management.
Free rides for children under five made the service more accessible for families.
Easy access to information about local businesses and events through the app.
Tourism Fernie successfully transitioned from a paper-based system to a sophisticated, data-driven shuttle service that better serves visitors while providing valuable operational insights.
The partnership with Wayleadr enabled Fernie to:
What started as a paper-ticket shuttle is now a fully digital, data-driven service — online sales, GPS tracking, and a platform ready for future seasons.
Tourism Fernie × Wayleadr — the Fernie Stoke Shuttle
Whether you run two shuttles or a whole fleet, Wayleadr helps you turn manual transport operations into a flexible, data-driven service that works the way your riders actually travel.