Tourism Fernie, a cornerstone of British Columbia’s alpine travel scene, operates winter shuttles to connect visitors with local businesses and the Ski Hill. As a forward-thinking organization, Tourism Fernie’s leadership team recognized an opportunity to enhance their visitor experience through digital transformation. They proactively sought out a technology partner to modernize their paper-based ticketing system, choosing Wayleadr to help bring their vision of a more streamlined, app-based shuttle service to life.